One Million Stories.

One Hundred Cultures.

One Road.


The road stretching out before you is no ordinary path.

Highway 51 is the ribbon tying the North to the South, stretching from the tip of Northern Wisconsin to within miles of Louisiana's Gulf Coast. Bisecting the country, this road offers travelers a true "slice" of Americana.


Start the Journey.

On this site, you'll start to explore Wisconsin's Highway 51. From the majestic and peaceful Northwoods down through the craggy glaciated landscape to the sweeping prairielands, the ever-changing landscape of Wisconsin provides the perfect backdrop for your adventure.



What's New?


Don't forget our lodging packages while your planning your next journey!

The May/June e-Newsletter Deals and Destinations has been sent- get your copy here or become a subscriber (see sign up below).

Coloma is celebrating their Sesquicentennial! You can get more information at www.coloma150.com. or in their newsletter.

A new car show and cruise in Portage! Download information here.

Hit the road with American Road Magazine!

Take a virtual journey down Highway 51 with Discover Wisconsin.

Public Enemies (starring Johnny Depp and Christian Bale, directed by Michael Mann) is set to film at Little Bohemia (Manitowish Waters) To see a car used by the real Dillinger head to Historic Auto Attractions (Beloit). Click here for more information about the historic events and the up coming filming at Little Bohemia.

Check out this YouTube Video of Highway 51 Blues

A new way to share the fun! Check out our Flickr Group where you can discuss all things HWY 51 and even post your photos from along Highway 51.

All our newsletters are now available here.

A great new planning tool! A new maping tool is available under the Journey Planner tab, or by clicking here. Watch for many more additions to the map!

Download or order your copy of the newly updated Official Passport!

Do you know where to have the best dinner ever, find the coolest gifts or see the funkiest architecture? Vote for your favorites in the"Best Of Highway 51"

Geocaching will add a great twist to your adventure!

We have added more stamp sites! Print this handy sheet to help plan your visit to the Official Passport Stamp Locations.